Latest Past Events

Understanding Google Analytics 4

The digital landscape is evolving, and so is your data collection. We demystify Google Analytics 4 by breaking down the key differences between UA and GA4. Understanding the GA4 reports will help you gain the actionable insights you need to optimize your marketing strategies. You Will Learn Key differences between UA and GA4 Essential GA4 …

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Free

SEO Keywords: Understanding The User’s Search Intent

Fairfield Library 1080 Old Post Road, Fairfield

To increase visitors to your website, you need to optimize your content for the right words. Analyzing keywords by intent should be the first step of your SEO Strategy. Keyword intent is the most important step of your keyword research. It helps you meet the users’ needs better and match your content and landing pages to their search criteria.

Free

Leveraging the Power of Social Media to Grow Your Business

Wilton Library 137 Old Ridgefield Rd, Wilton

Social media is becoming increasingly important for businesses. Understanding the interests, preferences, and behaviors of your customers will help you to create content that resonates with them. You also want to consider which platforms your customers are using so you can tailor your content to fit the platform requirements.

Free

Past Webinars have been uploaded to YouTube. Many classes have been taught at various times throughout the years and you may find a few different versions of the same classes on YouTube.

WATCH ON YOUTUBE